This Privacy Policy (or “Policy”) tells you how Naturally Serious LLC, (“Naturally Serious,” “we,” or “our”) collects, uses, shares, and protects information obtained from and about our customers (“you”). It also tells you how you can access and update your information and make certain choices about how your information is used. This Privacy Policy covers both our online and offline data collection activities, including information that we collect through our website, as well as our offline programs and events. By using NaturallySeriousSkin.com or by otherwise giving us your information, you agree to the terms of this Policy. If you are a California resident, please see "For California Residents" for a description of your rights and our collection policies pursuant to the California Consumer Privacy Act.
If we want to change the way we handle your information, we will post those changes in this Privacy Policy. For material changes (i.e., substantially new practices you wouldn’t expect from us or that we didn’t previously tell you about), we may decide to notify you more prominently and/or give you prior choice. We reserve the right to make changes to our practices and this Policy at any time, provided that we follow the procedures above.
This Privacy Policy answers the following questions:
How do we collect information from you?
This Privacy Policy applies to information that we collect from or about our customers through the methods described below. We may combine information collected via one method (e.g., a website) with information collected via another method (e.g., a call center). We do this to get a more complete view of our customers, which, in turn, allows us to serve you better and with more personalization. Also, note that not all of the methods listed below may be relevant to you.The Naturally Serious website: We may collect information from you through (a) our U.S. website (www.NaturallySeriousSkin.com) or (b) any site or web application that we may develop and run on a third party social network such as Facebook, Instagram, or TikTok. This Policy will only apply if it is posted or linked to on the website or application which you are using.
Information we collect directly from you
We collect the information you provide directly to us, such as when you open an account, place an order, ask to receive emails, or interact with us on social media.The types of personal data we may collect directly from you include:
- Contact information, such as your name, email address, mailing address, and phone number;
- Account information, such as your username and password;
- Billing information, such as credit card details and billing address;
- Optional information you may choose to provide, such as your date of birth, gender, social handles, skincare concerns or preferences; and
- Any other information you choose to provide.
Information about your use of our Services
We collect information about your use of the Services, such as the products you buy or express interest in.Data collected from other sources:
Occasionally, we may obtain information about you from other sources. For example, we may hire a third party data aggregator or vendor to provide us additional information about our existing customers (this is known as “data appending”), including information from your profile or postings on a third party social network. We may also receive information from third party co-sponsors who we may partner with occasionally to run special promotions or giveaways. We may also receive information about customers in the event we acquire other companies.What information do we collect from you?
Depending on how you interact with Naturally Serious (online, on the phone, etc.), we may collect from you various types of information, which are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information, and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to that which is necessary to provide you the relevant services.Personal contact information:
This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include information that you give us about someone else (for example, if you ask us to ship a Naturally Serious product to a friend). We typically collect personal contact information in connection with a variety of activities, including account registration (e.g., online shopping and website community features, newsletter sign-up, or other registration), product orders, customer service, contests and promotions, and customer feedback. If you create an account with us, some of your personal contact information may be stored under your account profile. To review or edit this information, go to the relevant “My Account” section of our site or contact Customer Service at support@naturallyserious.com
Account login information:
This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account information. Examples include customer number, login ID, screen name, password, and/or security question and answer. Certain login information, such as your customer number, may be generated by us and then sent to you. We only collect (or create for you) unique login information for those activities that require an account. Your unique login information, especially your password, should always be kept confidential and should never be shared with anyone else. To change your account password, go to the relevant “My Account” section of our site or contact Customer Service at support@naturallyserious.com
Demographic information:
This includes any information that describes demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, facial attributes (e.g., hair color, eye color, skin type, skin tone, etc.), general geographic location (e.g., zip code or city and state), favorite products, hobbies and interests, or lifestyle information. We typically collect demographic information in connection with a variety of activities, including account registration (e.g., online shopping, website community features, newsletter sign-up, etc.), contests and promotions, and customer surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account profile. To do so, go to the relevant “My Account” section of our site or contact Customer Service at support@naturallyserious.com For demographic information associated with your profile on a third party social network (e.g., Facebook, Instagram, or TikTok), see separate paragraph on “Social network information” below.
Technical computer info:
This includes any information about the computer system or other technological device that you may be using to access one of our websites. We typically collect this information through the use of automated technologies such as cookies and web beacons. For more on cookies, see Section 4 below. Examples of technical computer information that may be collected include your computer’s IP address, operating system type, and web browser type. If you access our website via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, location, and other similar mobile device data. Technical computer information is not typically associated with your personal contact information.
Website usage information:
This includes information about how you use and navigate our website, including which links you click on, which pages or content you view, and other similar information or statistics about your interactions with our websites (e.g., date and time of visit, which site you came from, etc.). This information is captured using automated technologies such as cookies and web beacons, and may be collected regardless of the device you may be using (computer, smartphone, tablet, etc.). This information may also be collected using third party analytics services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page or the amount of time spent on a site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where users link to from that email, etc.). Website usage information may be associated with your personal contact information. For more on cookies and analytics, see Section 4 below
Customer feedback:
This includes information that you voluntarily share with us about your experience in using our products or services, including our beauty products, or website. Examples may include comments and suggestions, testimonials, or other feedback you send us about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.
Customer-generated content:
This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites, such as our Facebook fan pages or our TikTok pages. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content in connection with contests and promotions, website community features, customer engagement, and third party social networking.
Social network information:
This refers to any information that is part of your profile on a third party social network (such as Facebook or TikTok) and that you allow the third party social network to share with us or that you post publicly. Examples may include your basic account information (e.g., name, email address, profile picture, gender, birthday, current city, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with application developers or that you post publicly on a Naturally Serious social networking page. For example, we may receive your social network information (or parts of it) when you download or interact with a Naturally Serious application on a social networking site (such as Facebook or TikTok) or use a third party social networking feature that is integrated within the Naturally Serious website (such as Facebook Connect or TikTok). To learn more about how your social network information may be obtained by Naturally Serious (or other application developers), please visit the website of the relevant third party social network. If you shop for Naturally Serious products on our Facebook Shops or TikTok Shop storefronts, your personal information will be processed by either Facebook or TikTok, as applicable, and subject to their relevant privacy policies
Other information (depending on context):
This refers to any other information that we might need to collect for a specific Naturally Serious form, feature, or other service that you use or request. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Section 3 below for more specific examples.
How do we use your information?
The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note that not all of the uses listed below will be relevant to every customer.Account maintenance:
We may use your information to maintain your accounts with us, including administering any customer loyalty or rewards programs associated with such accounts. This typically involves the use of the information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).
Customer service:
We may collect and use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name, email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question, general question, etc.). Customer service may be provided through various forms of communication, such as email correspondence and call center support. We may also use your personal information to protect against, identify, investigate, and respond to fraud or other illegal activity.
Product improvement and customization:
We may collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and customer feedback. Personalized product recommendations: We may use your information to provide you with Naturally Serious product recommendations, offers, and rewards that are tailored to your interests and profile.
Contests and Promotions:
We may collect and use your information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), limited demographic information (for eligibility), and, in some cases, customer-generated content. Some promotions with customer-generated content or a social networking component will be run on third party social networks such as Facebook (e.g., on our Facebook fan page) or TikTok. To comply with sweepstakes laws, we may publish or share limited information about promotion winners (such as name and city of residence). For more information about our contests and other promotions, please see the official rules or details posted with each promotion.
Marketing Communications:
We may collect and use your information to send you marketing communications, such as email communications, mobile messages (including text and/or push notifications), digital advertisements and postal mailings. These communications may inform you about new products, store events, special discounts and coupons, beauty tips, and other news and special offers. On occasion, these communications may also contain information or offers about third party products. Sending you marketing communications mostly requires the collection and use of certain personal contact information and/or demographic information. In some instances, this may involve the use of technical information or precise geo-location information obtained from your mobile device. This allows us to send you messages directly to your mobile device, including offers and coupons based on your location. You can always opt-out from receiving marketing communications either by following the unsubscribe instructions provided in each such communications or by updating your device settings for mobile messages. If you have an online account with us, you may be given the option to change some of your communication preferences under the relevant “My Account” section of our site or by calling Customer Service at 800-787-7546. You may always opt out of marketing communications at any time by using the “Unsubscribe” link at the bottom of any email communication from us. Please note that even if you opt out from receiving marketing communications, you may still receive other communications from us, such as order confirmations, notifications about account activities (e.g., account confirmations, password changes, etc.), and other important announcements (e.g., product recalls, privacy policy changes, etc.).
Website personalization and convenience:
We may collect and use your information to personalize your experience and save you time when you visit our websites. This is typically done through the use of automated technologies (such as cookies) that collect and remember certain account login information, technical information, and/or previous website usage information. For example, we might remember your login ID or username so you can quickly login the next time you visit our site. Based on this type of information, we might also show you specific Naturally Serious content or offers that are more relevant to your interests.
Website community features:
We may collect and use your information to give you access to our website community features, such as features that may allow you to upload and share ratings, reviews, questions/answers, stories, pictures, videos, or other content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or customer-generated content. Because these types of features are “communal” in nature, information you post in these areas may be visible to others. Please use caution when using these features or uploading content to the Naturally Serious site. For some community features, you may have the ability to control whether some parts of your profile can be seen by others and whether we send you notifications about certain community activities (like the fact that one of your questions has been answered). To access these settings, go to the “My Account” section of our site and login to the relevant community account. For community features that are integrated with third party social networks such as Facebook, see separate paragraph on “Third party social networking” below. Website viral features (e.g., tell-a-friend): Where permissible under applicable law, we may request and use your information so you can use our website viral features, such as tell-a-friend. These features allow you to easily share certain Naturally Serious news, product information, promotions, wish list items, or other content with family members and friends. These features typically require the collection and use of certain personal contact information (such as email addresses and names) so that the selected message or content can be delivered to the proper recipients. In some instances, this information may be stored in our records so we can track and reward our customers for their referrals. For tell-a-friend or other viral features offered by third party social networks (such as Facebook “Share” and “Like” features or other similar features on TikTok), see separate section on “Third Party Online Advertising” below.
Third party social networking:
We may collect and use your information when you interact with third party social networking features, such as Facebook Connect, Facebook Like, Pinterest, Instagram, and TikTok. These tools may be embedded into our sites for the purpose of running contests, allowing you to share content (such as beauty tips, articles, stories, etc.), allowing you to sign up for certain Naturally Serious accounts, or for other stated purposes. If you use these tools, we may have the ability to obtain certain information about you from your social networking profile (see “Social network information” under Section 2). You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third party social network.
Third party online advertising:
We may allow third party ad networks to collect and use your information to show you targeted ads (including Naturally Serious digital ads) on our sites or on other sites. Some of these ads may entice you to come back and revisit our site for new offers and promotions. This type of advertising typically involves an ad network collecting and tracking certain technical information (such as your IP address) and website usage information (such as your browsing history) on our sites and across many other sites on the Internet. This does not involve the collection, use, or sharing of your personal contact information, such as your name or email address. You can opt-out from this type of third party tracking at any time by going to: http://www.networkadvertising.org/managing/opt_out.asp.
Other general purposes (e.g., website security, internal research)
We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain personal information, demographic information, technical computer information, website usage information, and customer feedback. We also may use your information in other ways for which we will provide specific notice at the time of collection.
Do you collect credit card information?
We partner with Shopify to process credit and debit card transactions completed through our website. Your credit or debit card information is never shared with us, and at no point in any transaction do we have access to that information. You should consult Shopify’s Privacy Policy and terms of use to learn more about how it processes credit and debit card transactions for us by visiting https://www.shopify.com/legal/privacy
Do we use cookies to gather information?
We and our third–party partners and service providers (such as advertising networks, analytics providers and social media platforms and networks) use pixels, web beacons, software developer kits, third–party libraries, cookies, and other similar online tracking technologies (collectively, “online tracking technologies”) to gather information when you interact with our websites, and email communications. Some online tracking technologies help us maintain the security of our websites and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.We also permit third parties and service providers to use online tracking technologies on our websites for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our websites or on other websites. Third parties such as Facebook and TikTok may also use online tracking technologies when you shop for Naturally Serious products on our Facebook or TikTok storefronts.
To the extent these online tracking technologies are deemed to be a “sale” / “sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable U.S. state laws, you can opt-out of these online tracking technologies by submitting a request via our webform, which is available at https://www.NaturallySeriousSkin.com/pages/do-not-sell-my-information. Please note, some features of our websites may not be available to you as a result. For Google Analytics, at your end, you may exercise an opt out going to tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may adjust your Google advertising settings by visiting adssettings.google.com. If you are a California resident, see “Your California Rights” section below.